About Us
We apply design thinking to lifestyle. Our simple philosophy is that good design should improve usability and provide a sense of beauty. With this in mind, we adopt a problem-solving approach and apply cross-disciplinary technology to redefine lifestyle products.
After 3 years of prototyping, 211 samples and the dedication of 132 artisans, we introduced our premier creation, the Waywen M1 sneakers. Made with organic cotton canvas and genuine-suede leather - our sneakers were engineered to feature adaptive lacing, mattress-like cushioning and timeless design.
We are a design and engineering company that happens to be good at fashion. We believe that a well-designed, premium lifestyle product doesn’t need to be loud and flashy - it simply speaks for itself. We are not a fashion company. We invest in quality materials, innovation and constant improvements to create products that are minimal yet exciting.
We apply design thinking to lifestyle. Our simple philosophy is that good design should improve usability and provide a sense of beauty. With this in mind, we adopt a problem-solving approach and apply cross-disciplinary technology to redefine lifestyle products.
After 3 years of prototyping, 211 samples and the dedication of 132 artisans, we introduced our premier creation, the Waywen M1 sneakers. Made with organic cotton canvas and genuine-suede leather - our sneakers were engineered to feature adaptive lacing, mattress-like cushioning and timeless design.
We are a design and engineering company that happens to be good at fashion. We believe that a well-designed, premium lifestyle product doesn’t need to be loud and flashy - it simply speaks for itself. We are not a fashion company. We invest in quality materials, innovation and constant improvements to create products that are minimal yet exciting.